The Private Health Insurance Ombudsman (PHIO) has reported a dramatic increase in traffic to its website, signifying a surge of interest in the private health industry.
According to a report released last month (July 2011), the website has in excess of 40,000 hits per day, a number which PHIO says is the highest amount of traffic since its launch in 2007.
This was a dramatic spike compared to the month before, where unique hits were hovering under 30,000 per month.